Banks and partners
A safe, playful financial education world for banks, schools and partners who want to help families build better money habits together.
Bring financial education into everyday family life.
YOBY helps banks, fintechs, schools and family-focused partners turn financial education into something children and parents can actually experience together.
Not another dashboard.
Not another course.
A safe digital world where families explore ponds, meet mentor characters, complete short quests and build healthier money habits, one small choice at a time.
Partner with YOBY
Why YOBY for partners
Most financial education stops at content.
YOBY starts from behaviour.
Families do not need another PDF about saving. Children do not need adult budgeting tools with smaller fonts. They need a place where money becomes visible, playful and safe to discuss.
YOBY turns financial concepts into small daily experiences: goals, saving, patience, value, choice, hidden costs, negotiation and shared progress.
For a partner, this means a new way to reach families before financial habits become fixed, and before money becomes a silent room in the house.
For banks
YOBY can become a family financial education layer for banks and financial institutions.
A branded or co-branded YOBY experience can help banks offer something genuinely useful to families: a playful, safe and age-appropriate environment where children learn the basics of money while parents remain involved.
Possible use cases
Family engagement
A friendly world connected to youth accounts, family accounts, saving goals or educational initiatives.
Financial literacy programmes
Interactive quests and weekly family moments instead of static educational content.
Youth onboarding
A gentle first contact between children, parents and the idea of money management.
Savings and goals
Visual progress, family objectives and symbolic rewards that make saving feel concrete.
CSR and inclusion projects
A European, child-safe platform for financial education, schools and community programmes.
YOBY is not financial advice, investment advice or a replacement for regulated information. It is an educational experience designed to help families build better habits before financial products enter the conversation.
For educational and institutional partners
YOBY is also designed for organisations that care about financial literacy, digital safety and children’s education.
Schools, foundations, municipalities, museums, publishers and educational projects can use YOBY as a playful environment for introducing money concepts without turning them into a lecture.
Because children learn better when the lesson is hiding inside the adventure.
What makes YOBY different
Built for families, not single adults
Most finance apps are designed for one adult looking at charts. YOBY is built around the family pond: parents and children grow together, make choices together and see progress together.
Learning by doing
YOBY does not ask children to study finance. It asks them to choose, wait, save, compare, trade, negotiate and reflect.
Safe by design
YOBY is built for minors from the start. Invite-only access, parental controls, filtered interactions and no advertising are part of the product architecture, not decorative stickers added later.
European by default
YOBY is developed in Europe for European families, with privacy, safety and responsible design at the centre.
A living world, not a static course
The product already has a visual world: ponds, characters, symbolic currencies, quests, collections and weekly rituals. Partners are not sponsoring a brochure. They are entering a small digital ecosystem.
Partnership formats
Co-branded educational experience
A YOBY world adapted for your institution, campaign or family banking initiative.
White-label family layer
A deeper integration for banks and fintechs that want to bring YOBY into their own digital ecosystem.
Sponsored educational collections
Quests, collections or learning paths connected to specific financial literacy themes.
School and community pilots
Structured pilots with families, classes or local communities, with clear learning goals and measurable engagement.
Pilot with us
We are looking for selected partners to validate YOBY with real families.
A first pilot can focus on:
- 20 to 50 families
- daily quests and weekly family recaps
- saving goals and symbolic rewards
- educational content adapted to age groups
- feedback from parents and children
- engagement, retention and learning signals
The goal is simple: prove that financial education can become a habit when it feels like a world, not homework.
Let’s build better money habits together.
YOBY is for families, ducks and better money conversations.
For partnerships, banking pilots and educational collaborations: