Financial literacy for kids and families, made fun.

Money talks, finally made fun.

YOBY is a financial education game where kids and parents learn about saving, money choices and goals together.

Financial education for kids, through play

YOBY turns financial literacy for kids into a shared adventure. In a playful pond world, children and parents practice saving, set goals together, and talk through everyday money choices. Mentor characters and short quests guide learning about money through play — not worksheets or lectures. If you want financial education for families at home, YOBY meets kids where they are: curious, creative, and ready to explore. Every family member gets their own duck avatar in a pond you share only with people you trust. Shells, seeds and stars stand in for real habits — patience, planning, and understanding the value of what you earn. Along the way, kids learn that small choices add up, that waiting can be worth it, and that money is a tool for goals — not just spending. Parents stay involved with clear visibility and controls in a space designed for minors from the ground up.

What kids learn

Saving

Set aside shells for later and watch small steps grow into bigger goals.

Goals

Name what matters, plan toward it, and celebrate progress along the way.

Choices

Face everyday trade-offs — spend now, save, or share — in safe, story-driven quests.

Value of money

Connect effort, time and resources so kids understand what money represents.

What you'll find in the YOBY world

🦆 A family game for learning about money

A private space where the whole family explores, completes quests and grows together. Every member has their own duck character.

🐸 Mentors that teach money skills through play

The Frog, the Magpie, the Mole and others guide you with short quests and choice-based questions. Learning by doing, not studying.

🐚 Saving, goals and habits in a playful economy

Three symbolic currencies for goals, saving and good habits. A game economy that teaches without feeling like a lesson.

🔒 Safe by design

No child can receive inappropriate content. No video chat without a parent present. Built for minors — not just adapted.

Jump in. It's free.

Create your family account and start exploring.